Wednesday, November 19, 2014

What I learned from Articles

All major retailers have a different approach to becoming successful
 The three biggest retailers have different styles (Uniqlo, Zara & H&M)
all three of these major retailers have a deep understanding as to knowing what their buyers want and need as well as being able to tell what consumers prefer over other things. Zara uses consumer desires as a huge advantage to stay competitive with other major retailers. The main thing to know in a retailing business is to know how consumers are going to react before they launch a new clothing line. Uniqlo is famous for choosing long term appeal instead of the current trend for consumers, giving them an advantage in the long term process of consuming their retail. Being able to think ahead and come up with new innovative trends is a way to appeal to consumers.





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